An essay is a common academic assignment which is usually written from an author’s point of view. There are three different types of essay writing which are often required in business schools, such as cause and effect; contrast and compare; and critical analysis essay writing.

Cause and Effect Essay Writing

Writing a cause and effect essay requires a specific focus on the relationship between different variables in the analysis of a topic. As it can be identified from the type of essay, a researcher needs to be very critical and analytical in the writing process. Your essay writing approach needs to focus specifically on the implications which your analysis creates for different stakeholders and how it may impact further research on the topic.

Contrast and Compare Essay Writing

By writing a contrasting and comparing essay, you are required to analyse different variables. This could range based on the topic you are writing on but it can be often comparing and contrasting different companies’ strategies, marketing approaches, and industry performances, to name but a few. This is the reason why, your essay writing approach needs to be critical and very objective. For example, sometimes in your essay you may be asked to compare the advantages and disadvantages of one variable rather than writing about two different variables. You need to make sure you adapt your essay writing style to the specific topic requirements.

Critical Analysis Essay Writing

Writing a critical analysis essay is hard. It is probably the most advanced form of essay writing which you will be requested to submit during your studies. In a critical analysis essay you need to decide your writing focus and how you are to go about exploring a topic. This type of essay writing requires a lot of reading and assessment of the academic literature on the topic which needs to be well synthesised in your analysis.   

Essay Structure

Further to the different types of essays, another important component to writing a high quality work is the essay structure.

• Introduction – Introductions can vary based on a tutor’s expectations and your individual preferences. Some tutors suggest that your Introduction needs to be more general and abstract. For example, writing about the economy or starting with an industry overview is common. Other tutors expect a more concise and straight-to-the-point essay writing approach. Therefore, your Introduction can contain information on what you are to write in your essay and why.  

• We recommend that your essay writing style reaches the best balance between both. It is important to go about writing your Introduction by thinking what would attract you as a reader. It is the part of your work which introduces a reader to a topic and based on it, a reader decides whether this essay is worth reading in full. Therefore, some general background around the topic which is narrowed down to your specific emphasis would give a clear idea to readers of your essay writing style and the discussed concepts for the short Introduction space you have.

• Main Body – The main body of an essay is where everything happens, where you are showing the results of your research and writing your analysis.  There are different types of essays which you may be requested to write and therefore your main body needs to reflect these expectations. However, your essay writing style needs to be always critical and analytical. Even if this is not explicitly requested by your tutor, writing critically is an indication of good academic thinking and the key to a high essay mark.

• Furthermore, being critical in your analysis will also help you in your career. Many students may not realise this but it is not always what you learn at university which makes you professionally capable but how you reach to your knowledge. This is the reason why, essay writing gives you a good foundation of what it means to critically assess information and how to present it in a clear and interesting format. Nowadays, our everyday work communication is in writing. Accordingly, a clear and critical writing style which is build up at university is essential to your successful career.   

• Conclusion – The Conclusion is the final part of your essay. It goes without saying that the purpose of writing a Conclusion is to conclude what has been written. What many students do not realise, however, is that writing an interesting Conclusion is the last opportunity to impress your tutor with your essay. One of the greatest mistakes which we observe at A-Mentor is that students often only summarise what has been written rather than concluding it. As in your Main Body of your work, your essay writing style needs to be critical and therefore your Conclusion needs to reflect these essay characteristics.

• Moreover, a key advantage of a Conclusion is when you write recommendations, both regarding the essay topic and any further research around the area you may think it is needed. This is what would make your essay writing stand out. Not only are you focusing on writing a very focused piece of research but you are also applying a more generalist view on what else can be improved, researched, analysed.

Going the extra mile in your essay writing is something which your tutors would very much appreciate. This would not only improve your grade but would also help you learn more by researching and writing on your topic.

At A-Mentor, we are very confident in the positive contribution we can make to your essay. We understand that essay writing is a complex task and it requires a lot of reading and analysis on abundant amounts of information. Sometimes you may feel lost and this is the time when we can make the most of our contribution. Please remember that very often it is not what you learn but how you reach to this knowledge. By providing mentoring and essay writing support, you can benefit from an experienced team of business professionals who will help you enhance your knowledge and strengthen your writing skills.        

As an example of our work, please have a look at a case of a written model essay on ‘IKEA – Supply-chain Innovation’. For more information on how we can help, please drop us a line or contact us via our request a quote form.